The Period of PURPLE Crying®
The Kansas Children’s Service League is coordinating an effort to bring The
Period of PURPLE Crying® Program to parents and communities across the state.
The Period of PURPLE Crying® is an evidenced-based prevention program offered
National Center on Shaken Baby Syndrome. The program approaches Shaken Baby
Syndrome (SBS) / Abusive Head Trauma (AHT) prevention by helping parents and caregivers understand the frustrating
features of crying in normal infants that can lead to shaking or other infant abuse. For more
information about The Period of PURPLE Crying® program and its implementation
in Kansas contact Rachelle Rake.
Public and private partners have come together to make this project a priority
because it is an evidenced-based, strengths-based approach to support families.
Funding for The Period of PURPLE Crying® has been provided through several funding streams including: the Kansas Department
for Children and Families through a Child Abuse Prevention and Treatment
Act (CAPTA) grant; and the Kansas Children’s Cabinet and Trust Fund through
Community Based Child Abuse Prevention (CBCAP) funds and the Early Childhood Block
Grant; the Kansas Health Foundation; the
Junior League of Wichita; the Topeka Community Foundation; Early Head Start ARRA
(American Recovery and Reinvestment Act); and numerous hospital foundations.
The primary messages of The Period of PURPLE Crying® are:
- Crying is a part of normal child development. At about two weeks of age, babies
may start to cry more each week until about two months when they begin to cry less
each week. Crying up to five hours a day is not unusual.
- Ways to comfort a crying child include carrying, comforting, walking, and talking
to the baby. If it’s too frustrating it is OK to walk away for a short period
- Never shake or hurt a baby. It can cause blindness, seizures, disabilities and death.
- Be careful who you have care for your baby. If the person has problems handling
frustration or has a quick temper, it may be dangerous to leave your child with
- Share The Period of PURPLE Crying® with your child's other caregivers.
The program employs a triple dose strategy to introduce, reinforce, and promote
the messages of the program.
Dose One - Hospital
Dose Two - Reinforcement
Dose Three - Click for Babies and Media Campaigns